通过ELM和SCT因素,通过PLS-SEM方法模拟使用与健康相关的微信官方帐户的行为意图,使用PLS-SEM方法
Xin Zhang1, Qingqing Tang2, Shuhui Li1
1Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Serdang, 43400 UPM, Selangor, Malaysia.
Scientific reports
|July 28, 2025
概括
了解微信官方账户 (WOA) 上的健康信息是关键. 认知处理和自我效能影响用户参与,性别影响边缘消息处理.
科学领域:
- 数字健康传播数字健康传播
- 医疗信息学 医疗信息学
- 社会心理学 社会心理学
背景情况:
- 与健康相关的微信官方帐户 (WOA) 在中国很普遍,但用户行为机制仍未得到充分研究.
- 现有的研究缺乏对认知处理和心理信念的关注,这些信念推动了用户对WOA的参与.
研究的目的:
- 调查认知处理和自我效能如何影响行为意图对健康WOA的影响.
- 提出和测试一个双路径模型,将编制概率模型 (ELM) 和社会认知理论 (SCT) 整合起来.
主要方法:
- 在2024年4月11日至5月9日期间进行的在线调查 (n=434).
- 部分最小平方结构方程建模 (PLS-SEM) 使用SmartPLS 4.1.1.
- 分析中央和外围处理路径,自我效能,行为意图以及性别和用户体验的调节效应.
主要成果:
- 中央和外围的处理路线都对自我效率产生了积极的影响.
- 自我有效性显著调解了处理路线和行为意图之间的关系.
- 性别调节了外围路径,女性对可信度线索的反应更强;用户体验没有显示出显著的调节效应.
结论:
- 该研究验证了一种双通道模型,通过认知处理和自我有效性来解释用户对健康WOA的行为.
- 研究结果为卫生组织提供了实用策略,以提高用户对数字健康平台的参与度和满意度.
- 扩展了ELM和SCT在数字健康传播中的应用,突出了自我效能在调解信息处理效应中的作用.
相关概念视频
Models of Health Promotion and Illness Prevention I
2.2K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
2.2K
Models of Health Promotion and Illness Prevention II
1.7K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
The agent-host-environment model states that disease results...
1.7K
Stereotype Content Model
14.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.9K
Modeling in Therapy
149
Modeling, a key technique in therapy, uses observational learning to help clients acquire and practice new skills by watching therapists demonstrate desired behaviors. This approach, rooted in Albert Bandura's concept of vicarious learning, plays a significant role in therapeutic interventions for various psychological conditions, including social anxiety, ADHD, and depression.
Participant Modeling
Participant modeling involves therapists demonstrating calm and effective behaviors in...
Participant Modeling
Participant modeling involves therapists demonstrating calm and effective behaviors in...
149
Concepts of Health and Illness
15.5K
Health is a condition of the body, mind, and spirit where an individual remains free from illness. Similarly, wellness is an active state, including living a lifestyle that promotes physical, mental, and emotional health. Physical health is critical for the overall well-being and can be affected by lifestyle, activity level, diet, and behavior. The highest attainable standard of health is a fundamental and universal human right. Consider Lisa, a fifteen-year-old born with congenital...
15.5K
Stress Prevention and Stress Management Techniques VI
65
Adopting a healthier lifestyle often requires overcoming significant challenges, but leveraging psychological, social, and cultural resources can facilitate meaningful change. Effective self-change hinges on understanding and applying key tools such as motivation and goal setting, which help sustain efforts toward long-term health benefits.
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
65


