混合方法 探索社交媒体在缺乏资源的社区中用于健康信息的混合方法
Nishita Matangi1,2, Maud Joachim-Célestin2,3, Cristie Granillo1,4
1School of Behavioral Health, Loma Linda University, 11065 Campus St, Loma Linda, CA 92350, USA.
概括
社交媒体是健康信息的重要来源,特别是在服务不足的社区. 了解它的使用对于医疗保健组织来说至关重要,以创建有效的健康沟通策略.
科学领域:
- 公共卫生 公共卫生
- 卫生传播健康传播
- 数字健康数字健康
背景情况:
- 医疗保健系统负担的增加导致等待时间延长和成本上升.
- 越来越多的人依赖社交媒体 (SM) 获取健康信息 (HI).
- 需要了解SM在缺乏资源的社区中对HI接入的作用.
研究的目的:
- 探索社交媒体是如何用于获取健康信息的.
- 调查SM在健康决策和治疗方面的使用情况.
- 确定医疗保健组织如何改进关于SM的健康传播策略.
主要方法:
- 混合方法研究结合了在线调查 (N=256) 和定性调查 (N=7).
- 调查评估了医疗保健服务的使用,SM使用和通过SM获得HI.
- 来自焦点小组和采访的定性数据扩展了调查结果.
主要成果:
- 大多数参与者报告使用SM获取健康信息.
- 像Instagram,Snapchat和TikTok这样的平台经常用于护理前后的HI.
- 使用SM与健康决策和考虑治疗/药物有关.
结论:
- 医疗保健组织必须了解SM在HI接入中的作用,以创建有效的消息传递.
- 需要进一步探索SM算法,健康素养,医疗保健准入和SM使用之间的关联.
- 在SM平台上改进健康传播策略对于接触目标受众至关重要.
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