评估听她®沟通活动的早期影响
Patricia Spencer1, Lijing Ouyang1, Shanna Cox1
1National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA, USA.
"听她"活动成功地提高了孕妇和产后人士对孕妇警告信号的认识. 意识与寻求信息和讨论关切有关,特别是在非西班牙裔黑人参与者中.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 孕产妇健康 孕产妇健康
背景情况:
- 在怀孕期间和怀孕后,急需的孕产妇警告信号至关重要.
- 有效的患者-提供者沟通对于母亲的安全至关重要.
- "听她"运动旨在在全国范围内解决这些问题.
研究的目的:
- 评估"听她"倡议的援助活动意识.
- 评估宣传活动对患者行为的影响.
- 为未来的孕产妇健康传播策略提供信息.
主要方法:
- 全国互联网小组调查分为两个波段进行 (波段1和波段2).
- 在优先市场加强招聘:亚特兰大,达拉斯,新奥尔良,纽约,圣路易斯.
- 对人口和地理因素进行调整后的统计分析.
主要成果:
- 总体而言,受资助的宣传活动的知名度增加了14.2个百分点.
- 非西班牙裔黑人参与者在意识上表现出最大的增长 (19.8个百分点).
- 宣传意识与增加的信息搜索,关注点的讨论和提供者信息的愿望相关.
结论:
- "听她"活动有效地提高了人们对母亲的警告信号的认识.
- 提高意识与与母亲健康相关的积极行为结果有关.
- 结果为衡量类似公共卫生活动的有效性提供了洞察力.
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