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四个国家的母乳替代品营销做法:使用基于社区的方法进行分析
Ellie Mulpeter1, Anna Blair2, Jeni Stevens3
1Infant Feeding Action Coalition, South Dennis, MA, USA. info@infactusa.org.
概括
美国,加拿大,澳大利亚和英国普遍存在违反世界卫生组织母乳替代品 (BMS) 营销规范的行为. 立法和执法对于保护母乳养免受误导性营销至关重要. 关键词:BMS营销违规行为,母乳养保护,世卫组织代码.
科学领域:
- 公共卫生 公共卫生
- 营养科学 营养科学
- 卫生政策 卫生政策
背景情况:
- 调查了违反世界卫生组织"母乳替代品营销规范" (BMS) 和随后的决议的情况.
- 专注于四个工业化国家 (美国,加拿大,澳大利亚,英国) 的政策执行不足.
- 旨在为国家战略提供BMS营销实践的信息.
研究的目的:
- 量化评估BMS营销违规行为的流行程度和范围.
- 使用寻宝应用程序收集违反守则的摄影证据.
- 为战略规划和政策制定提供数据.
主要方法:
- 通过社交媒体和专业网络,从美国,澳大利亚,加拿大和英国招募了738名成年参与者.
- 利用移动搜索应用程序,让参与者提交涉嫌BMS营销违规行为的摄影证据.
- 分析了138个经过验证的违规行为,使用描述性统计和皮尔森的千平方测试.
主要成果:
- 在所有四个国家确认了广泛的数字营销违反BMS代码.
- 识别了BMS产品的虚假和没有证据的营销宣称.
- 指出婴儿配方标签和医疗保健机构营销上缺乏必要的制备和储存说明.
结论:
- 严重违反BMS守则的行为普遍存在,使公众暴露在误导性营销中.
- 迫切需要采取立法行动,将"守则"纳入国家法律.
- 宣传,政策和执法对于保护母乳养免受剥削营销的侵害至关重要.
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