创始人的微笑增加了投资者的信任和资金
Dimosthenis Stefanidis1, Nicos Nicolaou2, Scott Shane3
1Computer Science Department, University of Cyprus, Nicosia, Cyprus. stefanidis.dimosthenis@ucy.ac.cy.
Scientific reports
|August 1, 2025
概括
在网上个人资料中微笑显著提高了创业融资的成功率. 投资者认为微笑的创始人更值得信赖,导致更高的投资可能性和估值.
科学领域:
- 行为经济学是一种行为经济学.
- 企业家精神的创业精神
- 心理学 心理学 心理学
背景情况:
- 对于寻求投资的企业家来说,数字第一印象至关重要.
- 投资者对投资者的看法受到在线个人资料中的视觉线索的影响.
研究的目的:
- 研究在线个人资料中微笑对投资者的看法和融资结果的影响.
- 为了确定可信度是否调解了微笑和投资成功之间的关系.
主要方法:
- 进行了五项研究,包括试点研究,对Crunchbase数据 (20,316项风险投资) 的分析,对Shark Tank投资 (1,091项) 的研究,以及与风险投资者的随机实验 (51).
- 方法包括投资者采访,随机实验,以及对融资成功,风险估值和退出概率的数据分析.
主要成果:
- 在个人资料图片中微笑与获得资金和增加筹集金额的可能性更高有关.
- 微笑的创始人被认为更值得信赖,导致更高的融资几率和成功退出的更大概率.
- 微笑的创始人获得了更高的风险估值 (增加了210万美元),并且成功退出的概率高出16.6%,可信度作为关键调解者.
结论:
- 微笑是一个简单而有效的策略,企业家可以提高投资者的看法,改善融资结果.
- 通过微笑增强的可信度,在调解微笑对投资和企业成功的积极影响方面发挥着至关重要的作用.
- 这些发现对企业家,投资者和风险投资行业在理解数字互动中非语言线索的影响方面有重大影响.
相关概念视频
00:52Social Proof
28.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
28.6K
01:24Facial Feedback Hypothesis
249
Charles Darwin proposed that facial expressions are an evolutionary adaptation for communication. He argued that these expressions are not influenced by culture but are universal across species. For example, a snarling expression with exposed teeth signals a threat in many animals, including humans. Darwin also suggested that displaying an emotion can intensify the feeling. Smiling, for example, could enhance one's sense of happiness. This idea laid the foundation for understanding the role...
249
02:06Social Exchange Theory
35.5K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
35.5K
01:31Confirmation Biases
7.2K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
7.2K
01:24Confidence Coefficient
7.9K
The confidence coefficient is also known as the confidence level or degree of confidence. It is the percent expression for the probability, 1-α, that the confidence interval contains the true population parameter assuming that the confidence interval is obtained after sufficient unbiased sampling; for example, if the CL = 90%, then in 90 out of 100 samples the interval estimate will enclose the true population parameter. Here α is the area under the curve, distributed equally under...
7.9K
01:12Hindsight Biases
3.9K
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
3.9K