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台湾的HPV疫苗报告:媒体和政治,2005-2018年

Chia-Fang Chang¹, Darren Liu², Chiung-Ying Kuan³

¹Health Management, Liver Disease Prevention & Treatment Research Foundation, Taipei, Taiwan.

|August 1, 2025

概括

在2005年至2018年期间,台湾媒体对人类乳头瘤病毒 (HPV) 疫苗的报道呈现出积极的框架,但对世界卫生组织 (WHO) 准则的遵守不佳. 选举年影响了报道,突出了改善新闻实践的需要.

科学领域:

公共卫生公共卫生
媒体研究媒体研究
疫苗学疫苗学疫苗学

背景情况:

媒体在公共卫生沟通中发挥着至关重要的作用,影响疫苗的感知和接种.
了解媒体报道模式对于有效的公共卫生活动至关重要,特别是对于像人类乳头瘤病毒 (HPV) 疫苗这样的疫苗.

研究的目的:

分析2005年至2018年台湾对HPV疫苗的媒体报道.
评估遵守世界卫生组织 (WHO) 的媒体沟通指南.
调查选举周期对HPV疫苗报告的影响.

主要方法:

来自台湾四家主要报纸的911篇文章的内容分析.
检查报告的主题,来源,框架和遵守世卫组织指南.
与选举年和疫苗政策推广的相关性分析.

主要成果:

覆盖率在选举年 (2008年,2014年,2018年) 达到顶峰,与疫苗政策倡议保持一致.
大多数文章 (83%) 将HPV疫苗接种描述为积极的,88%的人赞同它.
只有42%的文章遵守了世卫组织的媒体传播指南;标题往往与内容不匹配.

结论:

台湾的媒体在有关HPV疫苗接种的关键政治和公共卫生活动中发挥了宣传作用.
在积极框架和遵守关于疫苗传播的既定媒体指南之间存在很大的差距.
改善新闻实践是必要的,以确保准确和指导方针一致的报道HPV疫苗.

关键词:

内容分析内容分析人类乳头瘤病毒人类乳头瘤病毒选举选举选举选举报纸报纸报纸报纸

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