改变轨道:旅行行程的不同视觉呈现如何影响飞机和火车之间的选择
Daniele Catarci1, Lea Laasner Vogt1, Ester Reijnen1
1School of Applied Psychology, ZHAW Zurich University of Applied Sciences, Zurich, Switzerland.
Frontiers in psychology
|August 5, 2025
概括
突出总旅行时间,包括机场程序,显著增加了列车选择比飞行. 这种"推动"通过揭示飞行真正的时间成本来促进更可持续的旅行选择.
科学领域:
- 行为经济学是一种行为经济学.
- 环境心理学 环境心理学
- 可持续的运输可持续的运输
背景情况:
- 由于感知到的节省时间,人们经常选择乘坐飞机而不是乘坐火车.
- 这些节省时间经常被高估,因为不包括与机场相关的延误 (例如,安全,行李).
- 这导致了低于最佳的旅行选择,并产生了重大的环境影响.
研究的目的:
- 调查是否可视化总旅行时间可以减少与飞行相关的节省时间的错觉.
- 为了确定这种干预是否会增加人们对火车旅行的偏好.
- 探索其他干预措施,如公司指导方针,以促进可持续旅行.
主要方法:
- 进行了三项随机在线研究,样本大小各不相同 (N=614,N=383,N=198).
- 研究1比较了基于标准飞行行程的选择与显示总旅行时间的综合行程.
- 第二项研究验证了不同旅行距离和价格点的研究结果.
- 第三项研究评估了公司指导方针强调环境影响和净时间节省的影响.
主要成果:
- 在与工作相关的场景中,提供总旅行时间将列车选择从66%增加到79%.
- 干预措施的有效性在各种旅行距离和价格条件中都很强大.
- 一个不鼓励乘坐飞机的公司指导方针也导致了火车选择的相似增加.
结论:
- 视觉突出总旅行时间作为一个强大的推动作用,纠正飞行节省时间的错觉.
- 这种干预有效地促进了更可持续的旅行选择,使火车胜过飞机.
- 强调环境影响和实际旅行时间的公司指导方针也有效地改变了旅行偏好.
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