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Updated: Sep 12, 2025

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用户为什么会留下来? 在泛娱乐直播平台中,情感与功能上的依恋

Shu Zhang1, Tie Ji1, Kai Liang2

  • 1School of Design, Hunan University, Changsha, China.

Frontiers in psychology
|August 5, 2025
PubMed
概括

情感和功能上的依恋强烈地预测了在直播平台上的用户忠诚度. 了解这些双重债券是保持用户在勃发展的泛娱乐行业的关键.

关键词:
这就是PLS-SEM.附着理论的依恋理论.认知 - 情感 - 行为意图持续的意图继续的意图.全方位娱乐直播平台直播平台

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