在摘要中使用宣传语言的科学出版物获得了更多的引用和公众关注
Olga Stavrova1, Bennett Kleinberg2, Anthony M Evans3
1University of Lübeck (Germany) and Tilburg University (Netherlands), Lübeck, Germany. olga.stavrova@uni-luebeck.de.
Communications psychology
|August 6, 2025
概括
科学摘要中的宣传语言提高了学术影响力和公众的注意力. 然而,它扩大了性别差距,男性比女性更受益于这种自我推广.
科学领域:
- 图书统计学 图书统计学
- 科学沟通科学沟通
- 在学术界的性别研究.
背景情况:
- 科学出版物经常使用宣传语言来提高可见性.
- 这种"作"对学术指标和公众关注的影响需要经验研究.
研究的目的:
- 确定科学摘要中的宣传语言是否与学术影响力和公众关注度的增加有关.
- 检查促销语言,作者性别和学术影响指标之间的关系.
主要方法:
- 从PNAS,科学和自然 (1991-2023) 的超过13万个摘要的内容分析.
- 统计分析将促销语言与引用,论文浏览量,媒体提及和Altmetric分数相关联.
- 根据第一个和最后一个作者的性别进行子组分析.
主要成果:
- 宣传语言显著预测了更高的引用率,纸张浏览量,在线媒体提及和Altmetric得分.
- 宣传语言的使用与更大的影响力性别差距有关,男性获得的指标不成比例地高.
- 尽管建议女性自我推广,但这一策略并没有减少在学术影响方面观察到的性别差异.
结论:
- 沟通策略,包括宣传语言,在学术和公众的认可中发挥着至关重要的作用.
- 这些发现强调了自我推广,性别和科学研究中的影响之间的复杂相互作用.
- 解决学术界的性别差距可能需要除了鼓励自我推广之外的干预措施.
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