疾病威胁如何影响高压工人中超加工食品的购买意图?
Linli He1,2, Dajun Yang3, Yifan Huang1,2
1Department of Pathology, Affiliated Hospital of North Sichuan Medical College, Nanchong, China.
Frontiers in nutrition
|August 7, 2025
概括
疾病威胁降低了高压工人中超加工食品的购买. 健康感知调解了这种影响,而恐惧也影响了购买行为,影响了流行病期间的消费者决策.
科学领域:
- 消费者心理学 消费者心理学
- 公共卫生 公共卫生
- 行为经济学是一种行为经济学.
背景情况:
- 全球流行病显著影响消费者行为和购买决策.
- 关于疾病威胁对高压工人超加工食品 (UPF) 消费的具体影响的研究有限.
研究的目的:
- 调查疾病威胁如何影响高压工人超加工食品 (UPF) 的购买意向.
- 探索健康感知的调解作用和恐惧在这种关系中的调节作用.
主要方法:
- 进行了三项实验,共有828名参与者.
- 用过程模型4和模型1来分析数据.
- 该研究检查了疾病威胁,健康感知,恐惧和UPF购买意图之间的联系.
主要成果:
- 疾病威胁显著降低了高压工人购买超加工食品的意图.
- 健康感知在疾病威胁和UPF购买意图之间的关系中起着关键的调解作用.
- 发现恐惧与疾病威胁相互作用,进一步塑造消费者的购买行为.
结论:
- 疾病威胁对高压工人的UPF购买意图产生负面影响,由健康感知介导.
- 调查结果为在卫生危机期间针对这一人口群体的公共卫生干预和营销策略提供了宝贵的理论见解.
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