床边的方式还是技术质量? 通过报告建立倡导力度,以支持临床试验参与
Rory Mulcahy1, Sarah Piplica2, David Fleischman1
1School of Business and Creative Industries, UniSC.
利用当前的临床试验参与者作为倡导者可以促进招聘. 强大的患者与工作人员关系和高技术质量显著增加了这种宣传,为健康营销策略提供了信息.
科学领域:
- 健康营销 营销健康营销
- 临床试验管理 临床试验管理
- 患者倡导 患者倡导
背景情况:
- 临床试验参与至关重要,但很难鼓励.
- 现有的招聘策略需要新的方法.
- 患者倡导为提高试验招生提供了一个有希望的途径.
研究的目的:
- 引入和评估一种促进临床试验参与的新方法.
- 调查现有参与者作为倡导者的作用.
- 确定影响临床试验中患者倡导的因素.
主要方法:
- 分析了来自澳大利亚临床试验参与者的166份调查答复.
- 统计检查了参与者与工作人员的关系,技术质量和宣传之间的关联.
- 基于试验类型,参与者年龄和性别的变异的探索.
主要成果:
- 临床试验参与者和工作人员之间增强的关系与提升的倡导力有显著联系.
- 试验的技术质量也与参与者更高的倡导力有显著的关联.
- 这些关系可能因试验特征,参与者的年龄和性别而异.
结论:
- 通过强大的员工关系和感知到的技术质量来促进患者倡导,是临床试验招聘的关键健康营销策略.
- 调整健康营销活动和试验经验以适应人口统计学和试验特定因素至关重要.
- 未来的战略应优先考虑建立积极的参与者与工作人员关系,并确保高技术质量,以加强患者倡导.
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