消费产品的感官感知优化:牙膏管的挤压能力
Baran Teoman1, Mark Vandeven1, Aileen Cabelly1
1Colgate Global Technology Center, Colgate-Palmolive Company, Piscataway, New Jersey, USA.
Journal of texture studies
|August 9, 2025
概括
这项研究发现了理想的牙膏管"挤压性"通过平衡握力和流速. 最佳的分发提高了消费者对产品的接受度,并为包装设计提供了信息.
科学领域:
- 消费者产品评价 消费者产品评价
- 材料科学 材料科学 材料科学
- 部落学 (tribology) 是一个学科.
背景情况:
- 牙膏管的设计显著影响消费者的体验.
- 配药难度 (过硬或过软) 会影响产品的可接受性.
- 对"可挤压性"的定量评估对于产品开发至关重要.
研究的目的:
- 为了确定牙膏管压缩性的最佳范围.
- 为了与仪器测量相关联的传感知觉易于分配的感知.
- 为改善牙膏包装和产品设计提供数据.
主要方法:
- 27名感官小组成员评估了8个修改后的牙膏样本.
- 使用触摸手套和纹理分析仪的仪器分析测量了握力和挤压率.
- 统计分析整合了感官和纹理数据.
主要成果:
- 在主观消费者接受度和客观挤压力/速度之间发现了显著的相关性.
- 确定了牙膏管的压缩性最佳的"黄金中间"范围.
- 该研究确定了可量化的参数,以获得理想的牙膏分发.
结论:
- 优化牙膏管的可挤压性提高了消费者满意度.
- 仪器和传感数据可以有效指导包装设计.
- 这项研究为口腔护理产品行业提供了宝贵的见解.
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