算法,联盟和建议:对生育追踪器营销的定性分析
Kate Sheridan Clay1, Sue Ziebland1, John Powell1
1Nuffield Department of Primary Care Health Sciences, Oxford University, Oxford, UK.
Digital health
|August 13, 2025
概括
女性生育应用强调技术而不是人类支持,可能会增加女性的生殖劳动负担. 这项分析批评了数字生育干预措施的营销策略.
科学领域:
- 数字健康数字健康
- 女权主义技术研究研究 女权主义技术研究
- 生殖健康 生殖健康
背景情况:
- 为女性提供数字健康解决方案的Femtech被宣传为赋权,但因潜在的生殖数据监控而面临批评.
- 不孕症管理越来越依赖于数字干预,这引发了对它们对用户的影响的质疑.
研究的目的:
- 批判性地检查数字不孕症管理干预措施的营销语言.
- 讨论Femtech营销对用户的影响,特别是在生殖劳动和数据隐私方面.
主要方法:
- 对15个领先的生育追踪应用程序的广告进行定性分析.
- 感应性主题分析由福考尔德的批判理论和女权主义理论提供信息.
主要成果:
- 关键主题包括强调技术智能,联盟,在线安全和可靠的建议.
- 营销强调非人类的支持,并解决隐私/安全问题,特别是美国后期的反堕胎立法.
- 公司营销鼓励在生育旅程中集中数字追踪.
结论:
- 女性技术营销将生殖劳动的负担放在女性身上,同时以收费的方式提供数字解决方案.
- 批判性地分析Femtech营销对于了解其对女性健康和自主性的影响至关重要.
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