阅读评论:对YouTube评论的探索性定量分析,以回应堕胎的故事情节,在虚构的电视节目上
Stephanie Herold1, Piper Narendorf2, Beth Hoffman2
1Advancing New Standards in Reproductive Health (ANSIRH), Department of Obstetrics, Gynecology, and Reproductive Sciences Oakland, CA, USA.
概括
关于堕胎的YouTube评论剧情视频揭示了观众的混合情绪,在限制性评论中更有可能出现错误信息. 社交媒体分析提供了关于堕胎的公共话语的见解.
科学领域:
- 社会科学研究 社会科学研究
- 媒体研究 媒体研究
- 公共卫生传播 公共卫生传播
背景情况:
- 虚构的电视堕胎情节可以影响观众对堕胎的认识和看法.
- 关于健康相关视频的在线评论提供了对公共话语和观众反应的见解.
- 以前的研究强调了媒体描绘敏感健康话题的影响.
研究的目的:
- 为了对YouTube对电视堕胎情节片段的评论进行定量内容分析.
- 探索与媒体中堕胎描绘相关的观众情绪和话语模式.
- 评估在线评论中的潜在错误信息的存在和特征.
主要方法:
- 识别和分析了25个描述堕胎情节的YouTube视频剪辑,这些剪辑是在2018-2023年之间发布的.
- 使用系统开发的代码库对每个视频编码了前20条评论和回复.
- 计算了描述性统计数据,并使用了千平方测试来分析评论情绪和内容.
主要成果:
- 在619条相关评论中,43.8%表示对堕胎的积极情绪,22.0%表示限制性,19%表示复杂.
- 最常见的评论类别是争论 (41.2%) 和敌意 (16.2%).
- 在10.4%的评论中发现了潜在的错误信息,并且更有可能限制堕胎 (p < 0.001).
结论:
- 关于堕胎的YouTube评论剧情视频表现出不同的情绪,包括显著的限制性观点和错误信息.
- 社交媒体平台是一个有价值的,尽管复杂的空间,用于研究公众对堕胎叙述的反应.
- 这项探索性研究证明了社交媒体数据在理解观众参与敏感健康话题方面的潜力.
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