有没有A2牛奶的潜在市场? 消费者对乳制品生产和消费的看法
Carmen L Manuelian1, Xavier Such1, Bibiana Juan2
1Ruminant Research Group (G2R), Department of Animal and Food Sciences, Universitat Autònoma de Barcelona (UAB), 08193 Bellaterra, Spain.
Foods (Basel, Switzerland)
|August 14, 2025
概括
对于那些对乳制品感到不舒服的消费者来说,A2牛奶提供了一个解决方案. 那些牛奶不耐受的人对A2牛奶表现出强烈的兴趣.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养科学 营养科学
背景情况:
- 消费者对乳制品和生产方法的看法对市场发展至关重要.
- 仅含有A2β-素变体的A2牛奶与减少胃肠道不适有关.
- 了解消费者对牛奶营养和健康益处的知识和态度至关重要.
研究的目的:
- 评估西班牙消费者对乳制品和生产的看法.
- 根据消费者特征和看法,确定A2奶的潜在市场.
- 探索牛奶消费,胃肠道不适和牛奶益处的知识之间的关系.
主要方法:
- 对672名西班牙消费者进行了在线调查.
- 收集的数据包括牛奶消费习惯,社会人口统计,A2牛奶意识以及对牛奶营养和环境方面的看法.
- 线性多重回归分析用于分析按消费者群,性别,年龄,教育和口味偏好分类的响应.
主要成果:
- 饮用牛奶后没有感到不适的消费者 (62.6%) 和喜欢牛奶的味道超过植物性替代品 (64.0%) 显示出对牛奶的营养和健康益处的认识更大.
- 参与者的人口统计数据,包括年龄,性别和教育水平,显著影响了人们的看法,老年人,女性和受过大学教育的消费者通常持有更积极的观点.
- 一个显著的乳制品消费者 (17.3%) 在牛奶消费后感到不舒服,他们对牛奶的营养益处有积极的看法,这表明A2牛奶的潜在市场.
结论:
- 基于牛奶消费模式和经历的不适感的消费者细分是影响牛奶营养价值和健康益处的关键因素.
- 确定的乳制品消费者群体经历了不适,因为他们对牛奶的营养属性的现有积极前景,为A2牛奶提供了有希望的目标市场.
- 对A2级牛奶的消费者教育和有针对性的营销策略进行进一步的研究是有必要的.
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