相关实验视频
Updated: Sep 11, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
运动员的感官评估和愿意为高蛋白面包付钱的意愿
Roberta Selvaggi1, Matilde Reitano1, Elena Arena2
1Department of Agriculture, Food and Environment (Di3A), Agricultural Economics and Valuation Section, University of Catania, Via Santa Sofia n. 98-100, 95123 Catania, Italy.
运动员更重视产品信息,而不是功能性食品的感官吸引力,但这两者都影响了他们的支付意愿. 首先介绍营养信息最大限度地提高了对高蛋白面包的感知价值.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 运动营养 运动营养
背景情况:
- 越来越多的人对功能性食品对健康和运动表现越来越感兴趣.
- 运动员寻求优化表现和恢复的食物.
- 高蛋白面包是一种创新的功能性食品产品.
研究的目的:
- 调查产品信息和感官属性的影响,运动员愿意支付高蛋白面包.
- 确定信息和感官评估呈现顺序的影响.
- 了解运动员如何在食品评估中平衡营养信息和感官线索.
主要方法:
- 用运动员进行双治疗的实验设计.
- 享乐感官分析和非假设性拍卖用于经济评估.
- 根据感官评估和产品信息评估支付意愿.
主要成果:
- 感官属性 (味道,香味) 和产品信息都显著影响了支付意愿.
- 在感官评估之前展示产品信息会更强烈地增强感知价值.
- 产品信息对支付意愿的影响比感官评估更大.
结论:
- 运动员重视功能性食品的感官方面,与一些假设相反.
- 运动员优先考虑产品信息,而不是感官吸引力.
- 运动员的功能性食品开发应该整合营养益处和感官吸引力,以获得市场上的成功.
更多相关视频
08:42Methods for Comparing Nutrients in Beebread Made by Africanized and European Honey Bees and the Effects on Hemolymph Protein Titers
Published on: March 17, 2015
04:28Evaluation of Blood Lactate and Plasma Insulin During High-intensity Exercise by Antecubital Vein Catheterization
Published on: May 18, 2018
相关概念视频
Exercise and Muscle Performance
Endurance exercises
Endurance exercises involve running, swimming, or cycling, which require repetitive movements with low force output. When a person engages in endurance exercise, a few noticeable changes occur in their skeletal muscles. For instance, the number of capillaries...
Protein Digestion
Taste Buds and Receptors
Protein Denaturation
Protein Absorption
Muscle Recovery and Fatigue