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Fruit Volatile Analysis Using an Electronic Nose

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使用Rasch模型来了解消费者购买基维果的行为

Luca Iseppi¹, Giovanni Mian², Enrico Gori³

¹Department of Agricultural, Food, Environmental and Animal Sciences, University of Udine, Via delle Scienze 206, 33100 Udine, Italy.

Foods (Basel, Switzerland)

|August 14, 2025

概括

了解专门果的消费者行为是关键. 营销策略应突出产品属性和人口统计数据,以促进黄色,红色和有机果品种的销售.

科学领域:

农业经济学农业经济学
消费者心理学消费者心理学
食品市场营销食品营销

背景情况:

专门的果市场,包括红色果品种,在欧洲提供了显著的增长机会.
消费者的偏好,态度和购买意图对于传统和新奇的果变种需要更深入的调查.

研究的目的:

综合了解消费者对果的行为,重点关注偏好,态度和购买倾向.
应用拉什模型来衡量消费者态度,并解释各种果类型的购买行为.

主要方法:

开发和管理消费者行为调查问卷.
使用评级尺度拉什模型进行分析,以创建有效的态度指标.
使用回归模型将态度指标与购买倾向联系起来.

主要成果:

建立了一种有效的消费者对果的态度衡量标准.
消费者的态度显著影响购买果的倾向.
特定的产品属性和人口因素对于营销效率至关重要.

结论:

营销策略应优先考虑增强消费者对果的态度.
针对特定产品属性和人口群体的营销努力是促进黄色,红色和有机品种的必要条件.
解决消费者细微差别可以释放专门果市场的增长潜力.

关键词:

活动性活动性活动性果实果实果实果实果实果实在市场上,市场是市场.营销行为营销行为有机有机有机有机有机有机有机有机有机有机有机有机有机有机有机有机有机有机有机红色红色红色红色红色黄色黄色黄色黄色的黄色黄色的黄色黄色的黄色黄色的黄色

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