模式和过渡到混合模式 (网络/电话) 设计对分类调查估计的影响:问题特征是否重要?
Mengyao Hu1, Vicki A Freedman2, Justin Kamens3
1UTHealth Houston.
概括
在电话调查中添加网页选项很少会改变结果,即使网页使用量很高. 这项研究分析了混合模式调查设计,发现网络和电话模式之间的估计差异很小.
科学领域:
- 调查方法调查方法.
- 量化心理学 量化心理学
- 社会统计社会统计
背景情况:
- 电话调查越来越多地提供网络选项,创造混合模式设计.
- 关于这些设计变化对调查估计的影响的研究有限.
- 了解模式和设计效应对于准确的数据收集至关重要.
研究的目的:
- 检查网络与电话模式对调查估计的影响.
- 评估过渡到混合模式设计的影响.
- 调查这些影响如何根据问题特征而有所不同.
主要方法:
- 利用了嵌入在国家护理研究 (NSOC) 中的实验设计.
- 员工倾向得分匹配,以调整选择效应.
- 仅使用电话和连续混合模式 (网络/电话) 设计之间的比较响应.
主要成果:
- 在10%的类别项目中发现了显著的模式差异,但影响的规模可以忽略不计.
- 对主观和非二进制问题的差异更大,但仍然很小.
- 模式效应很少导致设计之间的估计有显著差异,即使在高网络选择中.
结论:
- 采用网络选项的混合模式调查通常会产生与仅通过电话进行的调查可比的估计结果.
- 模式和设计对调查估计的影响通常很小,很少有影响.
- 结果为未来混合模式调查的设计提供了信息,以获得可靠的数据收集.
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