物食选择属性如何影响客户满意度和忠诚度:来自韩国的证据
1Department of Bakery & Cafe, Hotel Culinary Arts & Food Service, Baekseok Culture University, Cheonan-si, Chungcheongnam-do, Republic of Korea.
Frontiers in nutrition
|August 14, 2025
概括
对于韩国物主人来说,产品的可靠性和方便性显著提高了他们的满意度和忠诚度. 价格和质量的影响较小,突出了对物食市场日益增长的信任和易用性.
科学领域:
- 消费者行为 消费者行为
- 营销科学 营销科学
- 动物营养 动物营养
背景情况:
- 韩国物食品市场正在迅速扩张,原因是人口结构的变化,包括更多的单人家庭和人口老龄化.
- 在这个不断变化的市场中,了解消费者对物食选择属性的偏好至关重要.
研究的目的:
- 研究物食选择属性 (价格,质量,可靠性,方便性) 对客户满意度和忠诚度的影响.
- 为物食品制造商提供见解,使产品与消费者期望保持一致,并提高市场竞争力.
主要方法:
- 在韩国对365名物主人进行了一项调查.
- 路径分析用于分析收集的关于消费者偏好和购买行为的数据.
主要成果:
- 发现产品的可靠性和方便性显著提高了客户的满意度和忠诚度.
- 价格和质量属性对客户满意度和忠诚度没有显著影响.
- 消费者优先考虑对产品来源,品牌声誉以及方便包装等实用功能的信任.
结论:
- 物食品制造商应该通过透明的生产来建立信任,并强调产品设计的可靠性和方便性.
- 优先考虑这些属性可以提高客户的忠诚度,并加强品牌在动态的韩国物食品市场的地位.
- 未来的研究应该探索更广泛的人口样本和额外的影响因素,以获得更全面的理解.
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