探索影响者主导计划对西弗吉尼亚州减少伤害的社区支持的影响:初步评估
Megan Leibensperger1, Melissa Dunn Silesky1, Caitlyn Gudmundsen2
1The Public Good Projects, Alexandria, Virginia, USA.
Substance use & misuse
|August 14, 2025
概括
社交媒体的影响者促进了公众对西弗吉尼亚州减少伤害计划的支持. 阿巴拉契亚影响力倡议提高了对诸如无菌注射器接入等服务的认识和积极态度.
科学领域:
- 公共卫生 公共卫生
- 数字健康传播数字健康传播
- 社会科学研究 社会科学研究
背景情况:
- 减少危害计划的目的是尽量减少药物使用后果,但面临着公众支持的挑战.
- 需要创新策略来提高公众对减少危害的接受度和意识.
- 数字媒体和社交媒体影响者提供了一种新的方法来吸引公众.
研究的目的:
- 评估由影响者驱动的倡议"阿巴拉契亚影响"对西弗吉尼亚州公众知识和对减少危害的态度的影响.
- 评估使用社交媒体影响者的有效性,以获得公众对减少危害计划的支持.
主要方法:
- 西弗吉尼亚州居民在基线和6个月后进行了两次横截面调查.
- 调查测量了关于减少危害服务的知识和态度的变化.
- 分析对暴露和未暴露在阿巴拉契亚影响运动中的个体之间的结果进行了比较.
主要成果:
- "阿巴拉契亚影响"倡议显著提高了暴露参与者对减少危害计划的认识和支持.
- 对于无菌针和注射器接入计划的支持有显著增加.
- 后续调查显示,参与度更高,态度发生了积极转变.
结论:
- 社交媒体影响者是提高公众知识和支持减少危害倡议的有希望的策略.
- 阿巴拉契亚影响模型显示了其在其他地区或不同公共卫生问题上的复制潜力.
- 建议进行进一步的研究,以探索影响力驱动的公共卫生活动的更广泛应用.
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