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知道你可以花钱跳过愉快的活动会破坏内在的动机
Haesung Jung1, Marlone D Henderson2
1Department of Psychological Sciences, Texas Tech University.
为愉快的活动提供"付费跳过"选项可以降低内在动机. 人们推断活动价值较低,减少享受和未来的参与,甚至对于亲社会行为.
科学领域:
- 社会心理学 社会心理学
- 行为经济学是一种行为经济学.
- 决策科学 决策科学 决策科学
背景情况:
- 广泛的研究研究了金融激励对内在动机的影响.
- 为了节省时间而付钱变得越来越普遍,需要对其激励效应进行研究.
研究的目的:
- 调查如何提供付费跳过愉快活动的选择影响内在动机.
- 探索这种效应背后的心理机制.
- 检查现实世界的后果,特别是对亲社会行为.
主要方法:
- 进行了四项实验,涉及到像着色这样的愉快活动.
- 参与者可以选择付费跳过活动.
- 测量了对活动价值,享受和随后参与的感知.
主要成果:
- 提供支付跳过选项显著削弱了内在动机.
- 参与者对这项活动的兴趣更少,并且对后续活动的兴趣也减少了.
- 这种效应是由活动的感知价值较低调解的.
结论:
- 付费跳过选项的可用性可以通过信号低活动价值来降低内在动机.
- 这对参与日常愉快活动和亲社会行为都有影响.
- 了解这些影响对于设计干预和政策至关重要.
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