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消费者使用在线购物应用程序的意图:比较分析

Mingqiang He1, Thuy Dung Pham Thi2, Huy Mach Tran3

  • 1Zhejiang Shuren University, No.8 Shuren street, Hangzhou, Zhejiang, China.

Acta psychologica
|August 16, 2025
PubMed
概括

这项研究发现,计划行为理论 (TPB) 和集成模型最能预测在线购物应用程序的使用情况. 提高应用程序功能和用户自我效能是增加应用程序采用率的关键.

关键词:
应用程序 应用程序 应用程序在线购物 网上购物这就是TAMAMTAM.在TPB上,我们可以使用TPB.在TTF中,TTF是TTF.

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