媒体和广告对土耳其母亲的母乳养决定的看法:质量研究
Ayse Gul Sener Arslan1, Aysun Eksioglu2
1Department of Neonatology, Bursa Mustafa Kemal Pasha State Hospital, Bursa, Turkey.
概括
媒体和广告在很大程度上影响了土耳其母亲的婴儿养选择,经常推广配方奶粉而不是母乳养. 建议对配方奶粉广告进行更多监管,并在社交媒体上增加积极的母乳养宣传.
科学领域:
- 孕产妇和儿童的健康
- 媒体研究 媒体研究
- 公共卫生 公共卫生
背景情况:
- 媒体和广告对母亲的婴儿养决定产生重大影响.
- 了解这些影响对于促进知情的婴儿养实践至关重要.
研究的目的:
- 探索媒体和广告如何影响土耳其母亲的婴儿养决策.
- 专注于母乳养与配方养的选择.
主要方法:
- 在土耳其布尔萨,对20名0-12个月婴儿的母亲进行了定性现象学研究.
- 通过半结构面试和主题分析收集的数据.
主要成果:
- 出现在四个主题:媒体应用程序的使用,母乳养的影响,媒体/广告对养的影响,以及媒体/卫生专业人员的期望.
- 母亲们报告说,媒体展示了名人宣传配方,影响他们的选择以及专业和家庭建议.
- 母亲希望在媒体上更积极地宣传母乳养.
结论:
- 减少婴儿配方奶粉广告和增强社交媒体母乳养信息可以支持母亲的养决策.
- 政策制定者和医疗保健专业人员应优先考虑规范配方奶粉广告和促进母乳养.
- 家庭卫生专业人员对于全面的母乳养咨询至关重要.
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