来自社交媒体影响者的个性化消息对追随者的步数的影响:平行组随机对照试验
Ryosuke Shigematsu1,2, Takumu Ichikawa2, Yoshitake Oshima3
1School of Health and Sport Sciences, Chukyo University, Toyota, JPN.
Cureus
|August 18, 2025
概括
来自社交网络服务 (SNS) 影响者的个性化信息可以促进青少年的身体活动. 这项研究表明,非健身影响者有效地增加了追随者的日常步骤和目标实现.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 数字健康数字健康
背景情况:
- 青少年的体育活动对于终身健康至关重要,但往往不足.
- 社交网络服务 (SNS) 和影响者可以塑造行为,但它们在促进身体活动中的作用尚未得到充分探索,特别是在非健身影响者中.
- 关于利用非健身影响者来鼓励年轻人进行体育活动的研究有限.
研究的目的:
- 调查非健身影响者的个性化信息是否可以增加其追随者的体育活动.
- 为了比较个性化与标准化信息在促进体育活动方面的有效性.
主要方法:
- 一个为期四周的平行组随机对照试验,涉及120名非健身影响者的追随者.
- 参与者被分配到接收个性化 (个人) 或标准化 (自动化) 消息.
- 通过使用智能手机应用程序测量身体活动的每日步数,目标实现定义为基线平均值加1000步.
主要成果:
- 与自动化消息组相比,个人消息组在第3周和第4周的步数中显示出明显更大的平均差异.
- 在第2至第4周,个人信息组的目标实现率在第2至第4周更高.
- 来自非健身影响者的个性化参与导致了身体活动的可测量的增加.
结论:
- 来自非健身影响者的个性化信息是增加年轻人群体体育活动的有效策略.
- 社交网络服务为实施此类健康促进干预提供了一个可扩展的平台.
- 这种方法突显了利用可联系的社交媒体人物来鼓励更健康的生活方式的潜力.
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