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Methods to Test Visual Attention Online
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抗拒还是遵守? 算法意识对人们对在线信息浏览的态度的影响
1School of Journalism and Communication, Beijing Normal University, Beijing, China.
Frontiers in psychology
|August 18, 2025
概括
算法意识通过增强用户的权力和控制感来提高在线信息合规性,即使内容是随机呈现的. 这种心理赋权塑造了数字环境中的用户行为.
科学领域:
- 人与计算机的交互
- 社会心理学 社会心理学
- 数字媒体研究 数字媒体研究
背景情况:
- 大数据算法是无处不在的,导致对算法过的依赖.
- 由于算法过,用户可能会被限制在"信息"中.
- 了解用户对在线信息浏览的态度至关重要.
研究的目的:
- 检查算法意识如何影响人们对在线信息浏览的态度.
- 调查感知权力和内部控制的调解作用.
- 了解影响用户合规性和对算法抵抗性的因素.
主要方法:
- 采用了一项2x2混合设计研究,操纵算法意识和浏览目的.
- 参与者完成模拟信息搜索任务,随机呈现内容.
- 使用PROCESS宏观分析了感知权力和内部控制的调解角色.
主要成果:
- 算法意识显著提高了用户的合规性,特别是在以特定目的浏览时.
- 算法意识增强了用户的权力感和对信息的内部控制.
- 心理赋权调解了算法意识对用户行为的影响.
结论:
- 算法意识通过心理赋权重塑用户行为,即使在中立环境中.
- 发现有助于用户克服技术无意识,以获得更好的算法参与.
- 这项研究有助于理解数字媒体中用户与算法的交互.
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