表达:视觉美学特征何时以及如何影响接近-回避动机行为
Maria Pombo1, Guido B Corradi2,3, Andrew J Elliot4
1Department of Psychology, New York University, New York, NY, U.S.A.
概括
这项研究将对称性和复杂性的美学偏好与接近回避动机联系起来. 研究结果揭示了视觉吸引力如何影响动机行为,对营销策略有影响.
科学领域:
- 认知心理学 认知心理学
- 神经美学是一种神经美学.
- 行为经济学是一种行为经济学.
背景情况:
- 几十年的研究探索了美学特征 (对称性,复杂性) 和偏好.
- 哲学家和心理学家长期以来一直在区分偏好和行为.
- 审美偏好和动机之间的联系仍然未被充分探索.
研究的目的:
- 调查审美偏好与接近-避开动机之间的关系.
- 在一致和不一致的美学偏好和动机条件下比较反应时间.
- 了解美学特征如何影响动机行为.
主要方法:
- 使用了在线方法 - - 避免动机任务.
- 接近和避开条件之间的比较反应时间.
- 进行了三项不同的刺激和决策时间的实验,以测试概括性.
主要成果:
- 展示了美学偏好 (对称性,复杂性) 与接近-避免动机行为之间的联系.
- 通过操纵演示和决策时间,确定了这种关系背后的机制.
- 证实了超越抽象模式的通用性到更广泛的背景.
结论:
- 提升对美学偏好如何影响动机的理解.
- 强调视觉特征,偏好和行为驱动之间的相互作用.
- 对于营销和消费者行为研究具有重大意义.
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