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预测艺术大学学生的创业意向:一种混合SEM-ANN方法

Yiliang Cao¹, Jie Zhang²

¹School of Art & Design, Liaoning Economic Management Cadre College, Shenyang, China.

|August 21, 2025

概括

这项研究揭示了感知行为控制 (PBC) 对艺术学生的创业意图 (EI) 有重大影响. 了解这些因素可以促进高等教育中的创业精神.

科学领域:

社会科学
心理学
在教育方面

背景情况:

在各个学科的大学生中,越来越多地研究企业家意图 (EI).
在艺术大学的学生中对EI的研究仍然有限.
这项研究通过检查影响艺术学生教育的因素来弥补这一差距.

研究的目的:

探索影响艺术大学学生创业意向的因素.
使用创新传播理论 (DOI) 和计划行为理论 (TPB) 评估这些因素的相对重要性.
为艺术学生制定有针对性的创业支持策略提供见解.

主要方法:

调查了中国宁省的273名艺术大学生.
测量了八个构造:相对优势 (RA),可观察性 (OB),兼容性 (CO),创业动机 (EM),创业态度 (EA),主观规范 (SN),感知行为控制 (PBC) 和EI.
使用结构方程建模 (SEM) 和人工神经网络 (ANN) 来进行数据分析.

主要成果:

感知行为控制 (PBC) 对EI产生最强烈的直接影响,其次是创业态度 (EA),主观规范 (SN) 和创业动机 (EM).
所有的预测结构共同解释了艺术学生的EI差异的60%.
据ANN分析,PBC,EA,SN,RA和EM以正常化重要性排名,突出了PBC的主导作用.

结论:

这项研究专注于艺术大学学生的创业意图.
在这一群体中,感知行为控制是影响情绪的最关键因素.
研究结果为艺术高等教育机构创建有效的创业促进计划提供了有价值的数据.

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