用户对中国大陆的怀孕管理应用的满意度:用户生成的内容分析和文本挖掘研究
Xiaoyi Jiao1,2, Lu Jiang3, Min Zhao4
1School of Public Health, Zhejiang University, Hangzhou, Zhejiang Province, China.
Journal of medical Internet research
|August 21, 2025
概括
用户对怀孕管理应用的满意度很高, 影响满意度的关键因素包括应用程序设计,医生访问和社区功能,而登录和隐私问题则导致不满.
科学领域:
- 数字健康
- 移动健康应用
- 母婴医疗服务
背景情况:
- 中国的三个孩子政策增加了对个性化怀孕管理的需求.
- 孕妇越来越多地使用移动健康应用程序.
- 用户的满意度对于持续使用怀孕管理应用程序至关重要.
研究的目的:
- 通过分析用户生成的内容来探索用户对怀孕管理应用的满意度.
- 为了比较不同操作系统 (Android与iOS) 的用户满意度.
- 根据赫兹伯格的两因素理论,确定影响用户满意度和不满意度的因素.
主要方法:
- 分析了来自中国86个孕妇管理应用的180,107条评论.
- 使用隐性迪里克莱分配和DeepSeek-R1模型进行主题聚类和语义解析.
- 托比特回归和卡诺模型用于识别和分类满意度/不满意度因素.
主要成果:
- 总体用户满意度为72.34%,而Android用户 (89.32%) 的满意度明显高于iOS用户 (60.75%).
- 主要的不满因素:系统登录和隐私披露.
- 关键的满意度驱动因素:存储优化,页面设计,功能提供,平台反,医生询问,月经管理,怀孕指南,育儿信息,成长记录和社区功能.
结论:
- 在Android和iOS用户之间存在显著的满意度差异,突出了平台特定的用户需求.
- 用户需求形成一个渐进的链条:安全性,需求满足,体验改进.
- 区分基本 (例如登录,隐私) 和有吸引力的 (例如功能,社区) 因素可以增强应用程序开发和用户体验.
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