了解加拿大阿尔伯塔省南部移民的定居方式
Debra Z Basil1, Kathleen Boniol1, Janelle Marietta1
1Marketing Area, Dhillon School of Business, University of Lethbridge, Lethbridge, AB, Canada.
Social marketing quarterly
|August 27, 2025
概括
社会营销可以通过解决就业和孤独等关键障碍来改善移民的定居. 这项在阿尔伯塔省南部进行的研究强调了需要开展以社区为基础的参与性研究,
科学领域:
- 社会学与公共卫生
- 社会营销和社区发展
背景情况:
- 全球移民正在增加,这给移民融入新社区带来了挑战.
- 加拿大正在经历创纪录的移民,
- 识别居住障碍和利用社会营销对于改善移民体验至关重要.
研究的目的:
- 在加拿大阿尔伯塔省南部定居的移民面临的主要障碍.
- 探索社会营销策略如何促进移民的定居和融入.
- 与非营利组织合作制定社会营销计划.
主要方法:
- 包括阿尔伯塔南部77名新移民的调查在内的形成性研究 (用英语,西班牙语和塔加洛格语进行).
- 采访了一家支持移民安置的组织的代表.
- 一个以社区为基础的参与性研究小组的见解.
主要成果:
- 移民的主要动机包括加入家庭/朋友和学习.
- 确定了解决问题的关键问题:就业,财务,社会联系 (朋友/家人) 和交通.
- 参与者报告说,人们对非营利性和民间社会服务的认识和利用率很低.
结论:
- 社会营销计划,特别是通过基于社区的参与性研究 (CBPR) 开发的,可以有效地满足移民的需求.
- 让社区成员参与计划设计可以确保利益相关方的相关性和资源一致性.
- 定居服务组织应采用社交营销来加强沟通和改善新来者的体验.
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