一项横截面研究,探索与K波/Hallyu的五大个性特征之间的关联
Venkata Sai Honey Ganta1, Raj Kiran Donthu2, Mohammed Abdul Salaam1
1Department of Psychiatry, Konaseema Institute of Medical Sciences and Research Foundation, Amalapuram, Andhra Pradesh, India.
Industrial psychiatry journal
|August 27, 2025
概括
印度的年轻K-wave粉丝表现出更高的社交关系, 人格特征和媒体沉浸有很大影响,
科学领域:
- 心理学
- 媒体研究
- 文化研究
背景情况:
- 韩国浪潮 (Hallyu) 涵盖了韩国流行文化的全球传播,包括K-pop和K-drama.
- 虽然K-wave的粉丝在全球范围内不断扩大,
研究的目的:
- 调查韩国浪潮内容的年轻成年粉丝之间的反社会行为,五大个性特征和媒体传输之间的相互作用.
- 了解人格特征和媒体消费如何影响印度K-wave粉丝群体中的社交互动.
主要方法:
- 通过社交媒体分发的谷歌表格进行横截面研究.
- 收集了204名年龄在15-35岁之间的参与者的数据, 采用了对社会关系,五大性格特征和媒体传播的尺度.
主要成果:
- 参与者的平均年龄为23.9岁,朋友是主要的介绍来源 (55.4%),YouTube是主要的平台 (42.6%).
- 在大多数领域,女性参与者表现出明显更高的社会关系.
- 在偏社会行为和运输之间发现了中等的正相关性, 这表明更深入的沉浸与更强的偏社会联系.
结论:
- 人格特征和媒体消费极大影响了印度K-wave粉丝的社交互动.
- 这些发现为印度的哈尔粉丝提供了有价值的见解.
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