改善新加坡对养殖肉类和植物蛋白质的看法
Chloe Yun Yi Tan1,2, Yanyun Yan3,4, Jacqueline Choo3
1Department of Biological Sciences, National University of Singapore, 14 Science Drive 4, Singapore, 117543, Singapore. chloetanyunyi@u.nus.edu.
Scientific reports
|August 27, 2025
概括
通过品尝会和教育信息可以提高消费者对植物性和培养肉等替代蛋白质的接受度. 暴露和知识对新型蛋白质来源的态度有积极的影响.
科学领域:
- 食品科学与技术
- 消费者行为
- 可持续的营养
背景情况:
- 替代性蛋白质对于全球营养和可持续性至关重要.
- 消费者接受是采用替代蛋白质的关键,
- 关于增强接受度的实验研究有限,特别是在新型蛋白质可用性的市场.
研究的目的:
- 通过实验评估品味会和信息曝光对消费者接受替代蛋白质的影响.
- 评估接受得分,态度,主观规范和行为控制的变化.
- 与传统肉相比,研究影响植物性和培养肉的因素.
主要方法:
- 一项实验涉及参与者品尝标记为传统,植物性和培养肉的块.
- 参与者获得了植物性和培养肉的好处信息.
- 在干预之前和之后测量了接受度,态度,主观规范和行为控制.
主要成果:
- 传统肉的接受度最高, 其次是植物性和培养肉.
- 只有积极的信息和直接的品尝经验才能显著增加.
- 在会议结束后,所有参与者群体对植物性和培养肉的态度和感知行为控制得到改善.
结论:
- 通过品尝和提供事实信息来促进替代蛋白质的采用是有效的策略.
- 这些干预措施可以帮助弥补公众的知识差距,并提高消费者尝试新型蛋白质来源的意愿.
- 有针对性的教育和体验方法对于提高可持续替代蛋白质的市场可行性至关重要.
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