数字产品的成功在显微镜下:当人工智能在项目中有所帮助时 - 当它伤害时
Mina Nikolić1, Dragan Bjelica1
1Department of Management and Project Management, Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia.
PloS one
|August 29, 2025
概括
客户驱动的开发,开放的创新和数字灵活性推动了数字产品的成功. 人工智能 (AI) 整合需要谨慎管理,以避免阻碍创新,强调混合的人工智能方法以获得最佳结果.
科学领域:
- 管理科学
- 数字化转型
- 创新管理
背景情况:
- 组织在一个充满活力的环境中面临着实现持续数字产品成功的挑战.
- 影响数字产品成果的关键管理因素需要进行调查,尤其是在人工智能 (AI) 整合方面.
研究的目的:
- 调查以客户为导向的产品开发,开放式创新网络,组织数字敏捷性和人工智能集成项目管理对数字产品成功的影响.
- 分析人工智能在数字产品开发中的双重作用.
主要方法:
- 在不同行业和地区对239名与产品相关的专业人员进行定量调查.
- 使用线性回归,调节分析和非参数测试进行数据分析,以评估直接和相互作用的影响.
主要成果:
- 以客户为导向的产品开发,开放的创新网络和组织的数字敏捷性对产品的成功有着显著的积极影响;以客户为导向的开发是最强的预测因素.
- 人工智能集成项目管理对产品的成功没有显著的直接影响.
- 人工智能会对开放式创新网络与产品成功之间的关系产生负面影响,
结论:
- 人工智能在数字产品开发中的战略整合是复杂的; 人工智能对创新的影响取决于环境.
- 人工智能补充人类专业知识的混合模式对于具有弹性,以客户为中心和创新驱动的数字产品战略至关重要.
- 这些发现为导航人工智能增强产品开发环境的组织提供了指导.
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