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Jingchen Ma1, QiaoYi Wang1, Danping Liu1

  • 1School of Management, Xihua University, No.9999 Hongguang Avenue, Pidu District, Chengdu, Sichuan Province, China.

Acta psychologica
|August 30, 2025
PubMed
概括

消费者环境价值观驱动人工智能产品的绿色购买行为, 价格敏感性可以缓解这些影响,引导人工智能公司的绿色营销策略.

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