在Facebook和Instagram上的叙述战场
Alex Kresovich1, Sherry L Emery1, Mateusz Borowiecki1
1Public Health Department, NORC at the University of Chicago, Chicago, IL, USA.
Substance use & misuse
|September 1, 2025
概括
参与社交媒体内容的阿片类药物危机扩大了刑事司法故事和党派指责, 基本上忽视了公共卫生解决方案. 这种由特定利益集团驱动的言论并不反映广泛的公众情绪.
科学领域:
- 公共卫生
- 关于健康的信息
- 社交媒体分析
背景情况:
- 美国面临着持续的阿片类药物危机, 每年有超过8万例过量死亡,
- 了解公共话语对于有效的健康沟通和干预策略至关重要.
研究的目的:
- 分析有关阿片类药物危机的美国社交媒体内容的主导主题框架和归咎模式.
- 确定不同来源和政治倾向如何塑造围绕阿片类药物流行病的故事,
主要方法:
- 从2022年7月到2023年6月,通过CrowdTangle收集的与阿片类药物相关的前0.5%帖子 (共1267篇) 的分析.
- 通过使用详细的代码书进行内容分类,重点关注主题框架,归咎和来源偏.
主要成果:
- 这种说法主要以刑事司法视角为框架 (45.5%),非法供应商经常受到指责 (52.2%).
- 医药公司等机构参与者很少被提及 (<1%).
- 减少伤害和基于证据的治疗参考是最小的,而党派来源是普遍存在的, 显示右倾和左倾账户之间明显的指责模式.
结论:
- 社交媒体上关于阿片类药物危机的内容强化了特定利益集团,特别是执法和政治行为者的叙述, 而不是反映普通公众的情绪.
- 网上流行的话语将犯罪和党派冲突放在公共卫生解决方案之上,
- 这些发现强调需要对社交媒体在塑造人们对公共卫生危机的看法方面的作用进行批判性评估.
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