在线非法毒品在X的泰国语言:探索性定性内容分析
Francois Rene Lamy1, Seung Chun Paek1,2, Natthani Meemon1,2
1Health Solutions Research Unit, Faculty of Social Sciences and Humanities, Mahidol University, Bangkok, Thailand.
JMIR infodemiology
|September 2, 2025
概括
像X这样的社交媒体平台正在促进泰国的非法数字毒品交易, 公共卫生官员需要实时监测以应对这些新出现的趋势.
科学领域:
- 数字健康
- 公共卫生监测
- 社交媒体分析
背景情况:
- 非法数字毒品交易正在通过社交媒体增加,
- 社交媒体平台使用加密通讯来宣传各种易于获得的药物.
- 在泰国社交媒体上对药物广告,营销策略和公共卫生风险的研究有限.
研究的目的:
- 在社交媒体平台X (原名Twitter) 上探索泰语药品广告的内容.
主要方法:
- 从2024年4月到7月,手动收集泰语推特宣传精神活性物质.
- 对推特内容进行定性分析,重点关注物质类型,营销,交付,数量和位置.
- 使用Krippendorff的alpha进行了对代码器的可靠性评估,取得了实质性的一致性.
主要成果:
- 分析了3832条推文,63.26%的推文宣传了5+类药物.
- 最常见的药物是阿片类药物 (73. 25%),抗组胺药物 (62. 47%) 和类药物 (52. 42%).
- 营销包括直接联系 (74.32%) 和快速交付 (31.73%);快递服务是常见的交付方式.
结论:
- 在泰国通过直接消息和快递服务广告的大量物质.
- 这些发现突显了公共卫生实时社交媒体监控的必要性.
- 应对数字毒品贸易需要对新出现的趋势和物质做出明智的公共卫生战略.
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