了解旅游业的感知价值:面临危机的目的地的见解
Laurent Yacoub1, Samer ElHajjar2, Youssef Zgheib3
1Faculty of Business Administration, Holy Spirit University of Kaslik, Lebanon.
PloS one
|September 2, 2025
概括
对于受危机影响的旅游目的地来说, 了解旅游者的看法是关键. 对于钱的价值,优质的经验和家庭乐趣都会带来满意和忠诚,即使面临挑战.
科学领域:
- 旅游管理
- 消费者行为
- 目的地营销
背景情况:
- 旅游业对全球经济增长产生重大影响,需要了解挑战性目的地的游客看法.
- 面临经济和政治危机的目的地需要了解旅游者如何评估他们的经历,以培养性.
- 了解旅游者的价值观对于在波动的旅游市场中保持满意度和忠诚度至关重要.
研究的目的:
- 调查影响旅游者感知到危机影响目的地的因素.
- 确定旅游者在充满挑战的环境中的经验如何影响他们的满意度和忠诚度.
- 为不稳定的地区的目的地经理提供可行的策略.
主要方法:
- 使用结构化问卷进行量化研究.
- 收集了784名访问黎巴嫩的国际游客的数据.
- 对感知价值,满意度和目的地属性的分析.
主要成果:
- 目的地的品质,价值,定价和高质量的体验都会对人们的价值产生积极影响.
- 乐趣和家庭体验是感知价值的重要驱动因素.
- 在这种情况下,知识和新性没有显著影响感知价值.
结论:
- 在危机地区,固有的目的地品质和经验因素对感知价值至关重要.
- 专注于价值,质量和家庭友好体验的策略可以提高游客的满意度和忠诚度.
- 这项研究提供了关于不稳定地区旅游弹性和有效管理的见解.
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