在线调查保留和重新参与:从COVID-19社会研究中吸取教训
Feifei Bu1, Alexandru Cernat2, Andrew Steptoe1
1Department of Behavioural Science and Health, University College London, London, UK.
概括
在COVID-19期间在线调查中的高参与者保留与利他主义动机和社区建设策略有关. 研究人员发现影响消耗和重新参与的因素相似但不相同.
科学领域:
- 社会科学
- 公共卫生
- 调查方法
背景情况:
- 在线调查对实时数据收集至关重要.
- 随着COVID-19的流行,调查参与和保留面临着独特的挑战.
- 了解消耗和保留对于数据完整性至关重要.
研究的目的:
- 在网上小组中研究影响调查消耗和保留因素.
- 评估退学参与者的重新参与战略的有效性.
- 确定持续参与调查的动机和障碍.
主要方法:
- 分析了超过7万名参与者的120万份记录 (2020年3月至2022年4月).
- 检查每周和每月的后续调查数据.
- 调查与消耗,保留和重新参与相关的因素.
主要成果:
- 参与率很高:每周92.7%和每月95.9%.
- 利他主义动机和社区建设策略有助于保留.
- 消耗/保留和重新参与的因素在很大程度上重叠,但显示了一些区别.
结论:
- 即使在危机期间,在线小组调查也可以获得很高的保留率.
- 参与者的激励和有针对性的留住策略是关键.
- 不同的决策过程可能是最初的消耗与重新参与的基础.
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