2015-2020年美国的英语ENDS广告中的概念风味名称
Ryan David Kennedy1,2, Lauren Czaplicki1,2, Meghan Bridgid Moran1
1Department of Health, Behavior, and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, United States.
Tobacco induced diseases
|September 2, 2025
概括
电子尼古丁输送系统 (ENDS) 的制造商在广告中使用模两可的"概念风味". 这些名称往往暗示着食物,药物或流行文化,
科学领域:
- 公共卫生
- 消费者行为
- 烟草控制
背景情况:
- 电子尼古丁输送系统 (ENDS) 和液体的制造商采用了模两可的方法.
- 概念风味
- 在产品命名中, 而不是明确的风味描述.
研究的目的:
- 确定ENDS行业用于概念风味的命名惯例.
主要方法:
- 在2015年至2020年期间,对4546个英语ENDS广告进行了审查.
- 缺乏明确的风味信息的"概念风味"的识别和分类.
- 两个编码者对215个独特的概念风味名称进行了主题分析.
主要成果:
- 在ENDS广告中确定了215个独特的概念和风味名称.
- 主题包括食物/饮料建议 (例如",Citra Zing"),与毒品相关的感觉 (例如",模糊视觉"),颜色,神话和流行文化.
- 命名的做法涉及口碑,故意的拼写错误,和错误的说法.
结论:
- 烟草行业在美国的广告中使用概念口味.
- 确定的主题和命名实践提供了对行业战略的洞察力.
- 进一步的研究应监测概念风味的使用,特别是针对法规,并探索与感知风险和行为的关联.
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