知识作为消费的关键因素及其对农产品传播的重要性
Elisa Garrido-Castro1, Sergio Valdelomar-Muñoz1, Francisco J Torres-Ruiz1
1University of Jaén, Jaén, Spain.
Journal of food science
|September 3, 2025
概括
消费者知识对购买行为产生重大影响, 通过有针对性的沟通提高消费者知识,可以促进高品质橄油的消费.
科学领域:
- 食品科学
- 消费者行为
- 营销通讯
背景情况:
- 消费者知识是购买行为的关键驱动力.
- 有效的沟通活动可以提高消费者的知识和产品消费.
- 橄油是地中海饮食的主要成分,
研究的目的:
- 评估四个欧洲国家的消费者对橄油的客观知识水平.
- 发现有关橄油的知识缺口和消费者困惑.
- 为提高橄油知识和消费提供沟通策略建议.
主要方法:
- 对3200个橄油消费者的数据进行了定量分析.
- 西班牙,德国,英国和丹麦的消费者知识水平的跨国比较.
- 关注与橄油属性和益处有关的客观知识评估.
主要成果:
- 在被调查国家中,橄油知识的差异很大.
- 人们对橄油普遍缺乏了解, 尤其是在非生产国家,
- 消费者对高品质橄油的特性了解有限.
结论:
- 目前消费者对橄油的了解不足以做出明智的购买决定.
- 有针对性的沟通策略对于教育消费者和提高高品质橄油的消费至关重要.
- 解决知识缺口,尤其是在非生产国家,对于市场增长至关重要.
相关概念视频
Routes of Persuasion
65.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
65.1K
Microorganisms in Agriculture and Food industry
339
Microorganisms play a crucial role in agriculture and the food industry, contributing to soil fertility, crop protection, and food production. Their functions range from nitrogen fixation and biopesticide production to fermentation and food preservation, making them indispensable to sustainable farming and food safety.Role in AgricultureNitrogen-fixing bacteria, such as Rhizobium (symbiotic) and Azotobacter (free-living), convert atmospheric nitrogen into ammonia through biological nitrogen...
339
Key Elements for Plant Nutrition
21.2K
Like all living organisms, plants require organic and inorganic nutrients to survive, reproduce, grow and maintain homeostasis. To identify nutrients that are essential for plant functioning, researchers have leveraged a technique called hydroponics. In hydroponic culture systems, plants are grown—without soil—in water-based solutions containing nutrients. At least 17 nutrients have been identified as essential elements required by plants. Plants acquire these elements from the...
21.2K
Taste Buds and Receptors
2.8K
Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
2.8K
Optimal Foraging
12.5K
How animals obtain and eat their food is called foraging behavior. Foraging can include searching for plants and hunting for prey and depends on the species and environment.
12.5K
The Roles of Bacteria and Fungi in Plant Nutrition
40.8K
Plants have the impressive ability to create their own food through photosynthesis. However, plants often require assistance from organisms in the soil to acquire the nutrients they need to function correctly. Both bacteria and fungi have evolved symbiotic relationships with plants that help the species to thrive in a wide variety of environments.
40.8K


