考虑在线零售商的评级数据差异的捆绑推方法
Yan Fang1, Qiuqin An1, Xue Jin1
1School of Maritime Economics and Management, Dalian Maritime University, Dalian, Liaoning, China.
PloS one
|September 3, 2025
概括
这项研究引入了一个新的两阶段捆绑推框架,使用评级差异来了解用户偏好和未满足的电子商务需求. 该模型显著提高了在线零售商的推准确性和用户满意度.
科学领域:
- 电子商务
- 营销分析
- 推系统
背景情况:
- 捆绑是电子商务的一个关键策略,有利于零售商和消费者.
- 用户生成的产品评级对于了解客户偏好和满意度至关重要.
- 在电子商务推系统中,数据稀疏性和异质性带来了挑战.
研究的目的:
- 提出一套新的建议框架,利用评级差异.
- 通过分析评级差异来捕捉微妙的用户偏好和未满足的需求.
- 在电子商务中提高捆绑推的准确性和用户满意度.
主要方法:
- 一种针对数据稀疏性和异质性的两阶段推方法.
- 第一个阶段:深度单数值分解与协作过以完成评级矩阵.
- 第二阶段:一个双层图表自我注意网络,以建模用户不满和融合异质数据.
主要成果:
- 在正常化折扣累积收益 (NDCG) 和召回指标中实现了3-6%的相对改善.
- 用户对推包的满意度显著增加.
- 验证了分析评级差异的有效性,以改善建议.
结论:
- 评级差异为用户行为和潜在需求提供了有价值的见解.
- 拟议的两阶段模式有效地提高了捆绑推的性能.
- 该框架为在线零售商提供了改善客户体验和销售的宝贵工具.
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