美国电子烟市场份额根据尼古丁含量
Shaoying Ma1, Eden Chaudhry1, Sooa Ahn1
1Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center, USA.
Preventive medicine reports
|September 4, 2025
概括
电子烟的营销宣称如"无烟"是值得注意的. 高尼古丁度 (5%以上) 的电子烟主导着美国市场,在消费者中持续受欢迎.
科学领域:
- 电子烟和电子烟研究
- 消费产品分析
- 公共卫生监测
背景情况:
- 电子烟制造商在产品营销中战略性地使用尼古丁度,形式 (盐与自由基) 和来源 (合成与烟草衍生物).
- 营销宣称,如"无烟",可能会影响消费者的认知和购买决策,可能会增加产品的采用和使用.
研究的目的:
- 系统地监测和分析美国市场上可用的电子烟的尼古丁相关营销声明.
- 根据电子烟的尼古丁含量和度水平来确定电子烟的市场份额和普及率.
主要方法:
- 利用美国实体零售商的尼尔森ScanTrack数据分析电子烟销售和相关营销要求.
- 根据2023年12月24日至2024年1月20日之间的单元销售,计算出每个尼古丁声明类别和度水平的市场份额.
主要成果:
- 尼古丁含量要求包括:尼古丁 (77%),尼古丁盐 (10.1%),合成尼古丁 (2.2%),无烟 (2.2%),零尼古丁 (0.03%),没有要求 (8.7%).
- 5%或更高尼古丁度的电子烟占市场份额的73.0%,而2%至5%以下的电子烟占市场份额的16.2%.
结论:
- 对于明确宣称尼古丁盐,合成尼古丁或无烟配方的电子烟,有显著的市场存在.
- 高尼古丁度的电子烟 (≥5%) 仍然占据主导市场份额,这表明消费者对这些产品的偏好持续.
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