探索目的地形象,游客满意度和海外游客对泰山的忠诚度之间的关系,使用结构方程建模
1School of Physical Education, Shandong University, Jinan, Shandong 250061, China.
Acta psychologica
|September 7, 2025
概括
目的地形象显著影响游客的满意度和忠诚度,特别是在遗产旅游中. 提高情感参与和服务质量是建立持久访客忠诚度的关键.
科学领域:
- 旅游管理 旅游管理
- 消费者行为 消费者行为
- 遗产研究 遗产研究
背景情况:
- 研究目的地形象对国际游客满意度和忠诚度的影响.
- 专注于遗产旅游,使用泰山作为案例研究.
- 检查了直接和间接的途径,包括调解角色和人口因素.
研究的目的:
- 探索目的地的形象如何塑造国际游客的满意度和忠诚度.
- 分析满意度,情感参与和基础设施服务质量的调解作用.
- 重新构思传统的目的地形象-满意度-忠诚度模型.
主要方法:
- 在泰山对1800名国际游客进行调查,有1650个有效答案.
- 层次结构方程建模 (SEM) 来分析隐藏的路径.
- 通过比较测试和适应指数 (χ2,CFI,RMSEA) 验证模型的稳定性.
主要成果:
- 目的地形象通过提高游客满意度 (TS) 间接影响游客忠诚度 (TL).
- 情感参与和基础设施服务质量作为关键调解者.
- 与间接途径相比,目的地形象对游客忠诚度的直接影响较弱.
结论:
- 通过强调情感参与和服务质量的调解作用,重新构思了目的地形象-满意度-忠诚度模型.
- 建议目的地经理优先考虑体验设计和访客参与.
- 调查结果为增强遗产旅游战略提供了见解.
更多相关视频
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
1.1K
06:30Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
5.7K
相关概念视频
Self-Evaluation Maintenance Model
284
The Self-Evaluation Maintenance (SEM) model offers a psychological framework to understand how individuals’ self-esteem is influenced by the achievements of others, particularly those with whom they share close personal bonds. The SEM model operates when personal rather than social identity guides individuals. Central to this model is the notion that individuals have an inherent desire to preserve a favorable self-image, which is continuously shaped by interpersonal comparisons and...
284
Factors Influencing Attraction III: Similarity
607
The similarity hypothesis suggests that individuals are more likely to form relationships with others who share similar attitudes, beliefs, values, and interests. This concept has been widely studied in social psychology, demonstrating that perceived similarity fosters interpersonal attraction. In an experiment supporting this hypothesis, participants were presented with fabricated information indicating that strangers held attitudes similar to their own. The results showed that participants...
607
Need for Self-Esteem
195
The human need for self-esteem has long intrigued psychologists, leading to the development of several theories that explore its evolutionary and functional significance. Among the most influential are the sociometer, hierometer, and terror management theories. Each offers a unique perspective on why people strive for self-worth and how it shapes behavior and social interaction.Sociometer TheoryAccording to sociometer theory, self-esteem functions as an internal gauge of social acceptance. It...
195
Social Exchange Theory
419
As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
419
Social Exchange Theory
39.4K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
39.4K
Causes of Similarity-Dissimilarity Effect
255
The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...
255
