豆包装信息对消费者的享乐反应,感官感知和情绪反应的影响
1Department of Food Science and Human Nutrition and K-Food Research Center, Jeonbuk National University, 567 Baekjedaero, Deokjin-Gu, Jeonju-Si, Jeonbuk 54896 Republic of Korea.
Food science and biotechnology
|September 8, 2025
概括
消费者对韩国大豆的接受主要是由其感官品质驱动的,而不是包装. 这项研究发现,内在因素显著影响享乐反应和感官知觉,而不是外在因素,如包装.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 感官分析 感官分析
背景情况:
- 豆是一种传统的韩国发酵大豆调味品,其市场成功归功于内在 (感官) 和外在 (品牌,包装,价格) 的因素.
- 了解这些因素与消费者认知之间的相互作用对于产品开发和营销至关重要.
研究的目的:
- 调查内在和外在因素对消费者享乐反应和对大豆的感官感知的影响.
- 为了比较消费者在盲目的测试条件下对非盲目的测试条件的接受度.
主要方法:
- 两个大豆样 (S1,S2) 被112名消费者在两天内评估.
- 第1天使用了盲目测试,第二天使用了带有包装信息的无盲目测试.
- 消费者接受度是用9点的快乐度表来衡量,感官/情感反应是通过检查所有适用的 (CATA) 问题来评估的.
主要成果:
- 样本S1在整体喜好,外观,味道,kokumi和umami方面显著超过S2 (p <0.05).
- 包装信息对消费者的享乐反应和感官感知有微不足道的影响.
- 对于盲目测试与非盲目测试对整体消费者接受度的影响,没有发现显著差异.
结论:
- 本质感官属性是消费者接受大豆的主要驱动因素.
- 外在因素,如包装,在塑造消费者偏好和看法方面发挥的作用很小.
- 未来的研究可以探索特定的感官属性,有助于提高消费者接受度.
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