一本关于与媒体互动的指南,以扩大健康研究的范围
Maya N Faison1,2, Rachel L Randell1,3, Karl L Bates4
1Department of Pediatrics, Duke University School of Medicine, Durham, NC, USA.
卫生研究人员可以通过与传统媒体合作来放大他们的影响力. 本指南提供了有效沟通的策略,以接触到更广泛的受众.
科学领域:
- 卫生沟通健康沟通
- 公共卫生研究传播传播
背景情况:
- 对健康研究结果的有效沟通对于公众的理解和影响至关重要.
- 然而,许多卫生研究人员缺乏与传统媒体道合作的经验.
研究的目的:
- 为卫生研究人员提供有关与传统媒体合作的指导.
- 为广大受众概述翻译复杂健康研究的策略.
主要方法:
- 于2024年4月召开网络研讨会,与传统媒体,健康新闻和倡导领域的专家合作.
- 讨论的重点是机会,伙伴关系战略和翻译主题.
主要成果:
- 在印刷,电视和广播新闻中确定了健康研究人员的机会.
- 提供了关于媒体参与和研究翻译的实际指导.
结论:
- 卫生研究人员可以通过与传统媒体互动来显著扩大他们的研究影响力.
- 这篇文章是研究人员寻求扩大受众范围的资源.
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