通过非财务激励来提高医疗服务提供者的绩效:坦桑尼亚的一个集群随机对照试验
Calvin Chiu1, Agatha Mnyippembe2, Lila A Sheira1
1Institute for Health and Aging, University of California San Francisco, San Francisco, California, United States of America.
公开提供的非金融激励措施显著提高了坦桑尼亚年轻女性客户的销售额. 这一策略比私人激励措施更有效,特别是在性和生殖健康产品方面.
科学领域:
- 公共卫生 公共卫生
- 行为经济学是一种行为经济学.
- 医疗服务研究 医疗服务研究
背景情况:
- 非金融激励是通过利用内在动机来提高医疗保健提供者的绩效的常见工具.
- 然而,根据交付方式 (私人与公共) 和环境,激励措施的有效性可能有所不同.
- 这项研究评估了坦桑尼亚药店老板的非财务激励措施.
研究的目的:
- 评估公共和私人提供的非金融激励对药店店主业绩的影响.
- 确定提供者的动机 (亲社会与社会形象问题) 是否影响激励措施的有效性.
主要方法:
- 一个集群随机试验与坦桑尼亚的毒品店主进行.
- 非金融激励措施涉及每月的客户反报告 (私人) 或公开显示评级 (公共).
- 在12个月的时间里,分析了销售数据和提供者动机的基线调查.
主要成果:
- 公开提供的激励措施导致对年轻女性的销售增加了58%.
- 性和生殖健康产品的销售额大幅增加,包括口服避孕药和怀孕测试.
- 业绩增长与店主对社会形象的关注相关,而不是亲社会动机.
结论:
- 公开传达的非财务激励措施有效地提高了药店老板在服务年轻女性方面的表现.
- 利用社会形象问题似乎比激励计划设计的内在亲社会动机更强大.
- 未来的干预措施应该考虑社会形象作为激励医疗保健提供者的关键因素.
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