通过信息处理塑造信任:社交媒体风险信息如何影响危机期间的政府信任
Qixi Zhong1,2, Zongchao Peng1,2, Xiaojun Zhang3
1School of Public Policy and Management, Tsinghua University, Beijing, People's Republic of China.
Risk analysis : an official publication of the Society for Risk Analysis
|September 11, 2025
概括
通过减少信息不足,社交媒体风险信息对中央政府的信任产生了积极的影响. 相反,它通过在危机期间增加的负面情绪反应,对地方政府的信任产生负面影响.
科学领域:
- 政府风险管理政府风险管理
- 社会媒体研究 社交媒体研究
- 危机沟通 危机沟通
背景情况:
- 现有的研究将社交媒体风险信息与危机期间政府信任度下降联系起来.
- 之前的研究主要关注负面看法和信任因素的可见性增加.
研究的目的:
- 探索社交媒体风险信息在流行病期间对政府信任的影响.
- 调查信息不足和负面情感风险反应的调解作用.
- 研究错误信息如何影响风险事实与政府信任之间的关系.
主要方法:
- 经验分析了18949份来自中国的调查问卷答复,这些答案是在新出现的大型流行病期间.
- 统计建模用于测试调解和调节效应.
- 区分中央和地方政府信托.
主要成果:
- 社交媒体的风险信息对中央政府的信任产生了积极的影响,而信息不足则是媒介.
- 社交媒体的风险信息会对地方政府的信任产生负面影响,而负面的情感风险反应则会产生负面影响.
- 错误信息通过减少信息不足来缓解风险事实的影响.
结论:
- 信息不足是中央政府对社交媒体环境的信任的一个关键调解因素.
- 负面的情感反应对于理解地方政府信任动态至关重要.
- 社交媒体中真相与错误信息的共存,在危机期间对政府信任产生了复杂的影响.
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