集体行为:描述性和禁令性规范的影响背后的调解机制
Lisa Selma Moussaoui1, Katherine M White2, Olivier Desrichard1
1Health Psychology Research Group, Faculty of Psychology and Education Sciences, University of Geneva, Switzerland.
概括
结果的预期影响了集体行为 (如洗手) 的意图. 这一发现有助于理解社会规范和行为变化,特别是描述性规范.
科学领域:
- 社会心理学 社会心理学
- 行为科学 行为科学
- 健康 行为 健康行为
背景情况:
- 符合社会规范是由信息和规范性的社会影响驱动的.
- 现有的模型可能无法完全捕捉集体行为意图背后的机制.
研究的目的:
- 调查结果预期在调解社会规范和行为意图之间的关系中的作用.
- 检查描述性和禁令性规范如何影响集体行为的意图,例如洗手.
主要方法:
- 两项研究进行了不同规范类型 (描述性与禁令性) 和水平 (低与高) 的研究.
- 测量了参与者执行集体行为的意图.
- 分析了预期结果的调解作用.
主要成果:
- 在这两项研究中,结果预期受到描述性规范的积极影响.
- 描述性规范直接影响了意图,结果的预期起到了调解者的作用.
- 在第二项研究中,禁令规范也影响了结果预期.
结论:
- 结果预期是行为意图的重要先例.
- 它提供了一个额外的机制,解释描述性规范,有时是禁令性规范,如何影响集体行为意图.
- 这突显了行为改变策略中感知结果的重要性.
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