在TikTok和Bilibili上的超动脉化学栓塞视频的质量和可靠性:横截面内容分析研究研究
Yushuo Niu1, Guilan Song1, Zheyu Niu1
1Department of Hepatobiliary Surgery, Shandong Provincial Hospital Affiliated to Shandong First Medical University, 9677 Jingshi Road, Lixia District, Jinan, 250000, China, +86-13290333867.
JMIR formative research
|September 17, 2025
概括
在TikTok和Bilibili上,关于跨动脉化学栓塞 (TACE) 的短视频提供了低质量的健康信息. 患者应该保持谨慎,平台需要改进内容审查和算法,以提高TACE信息可靠性.
科学领域:
- 医疗信息传播 医疗信息传播
- 肝细胞癌治疗方法 肝细胞癌治疗方法
- 数字健康传播数字健康传播
背景情况:
- 超动脉化学栓塞 (TACE) 是晚期肝细胞癌的关键治疗方法,通常需要多次治疗.
- 像TikTok和Bilibili这样的短视频平台越来越多地用于获取健康信息.
- 评估这些平台上的TACE信息质量对于患者的理解和安全至关重要.
研究的目的:
- 评估在TikTok和Bilibili上讨论跨动脉化学栓塞 (TACE) 的中国短视频的质量和可靠性.
- 为了确定影响TACE信息质量的因素,在短视频中呈现.
- 为改善社交媒体平台上的健康信息质量提供建议.
主要方法:
- 在2024年11月,从TikTok和Bilibili (总共200个视频) 查看了前100个中文TACE相关短视频.
- 利用全球质量评分和DISCERN工具来评估信息质量和可靠性.
- 使用多因素分析来确定与视频质量相关的变量.
主要成果:
- 这两个平台上的TACE短视频质量都很差,全球质量评分 (TikTok:2.31,Bilibili:2.48) 和DISCERN评分 (TikTok:1.86,Bilibili:2.00) 都很低.
- 视频保存和发布年龄与更高的质量和可靠性有显著的相关性.
- 视频持续时间也被发现是影响信息可靠性的重要因素.
结论:
- 在TikTok和Bilibili上TACE健康信息的质量是不理想的,需要患者谨慎.
- 平台应实施增强的内容审查流程,并改进推算法.
- 医疗保健专业人员必须承认社交媒体健康内容的局限性,并为提高其质量做出贡献.
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