作为HPV疫苗健康信息来源的短视频平台:内容和质量分析
Luyang Su1, Jingrun Yao2, Xiaohang Ai2
1Physical Examination Center, Hebei General Hospital, Shijiazhuang, Hebei, China.
Digital health
|September 18, 2025
概括
在TikTok上的专业HPV疫苗视频提供了卓越的质量和可靠性,提高了公众的支持. 这项研究分析了用于疫苗接种决策资源的短视频平台.
科学领域:
- 公共卫生 公共卫生
- 数字健康传播数字健康传播
- 疫苗学 疫苗学 疫苗学
背景情况:
- 像Kwai,Bilibili和TikTok这样的短视频平台举办了众多HPV疫苗视频.
- 这些视频的质量和专业性差异很大,影响了公众的理解和决策.
研究的目的:
- 评估中国短视频平台上HPV疫苗信息的质量和可靠性.
- 为讲汉语的用户提供参考资料,以便他们做出明智的HPV疫苗接种决定.
主要方法:
- 在Kwai,Bilibili和TikTok上对"HPV疫苗"视频进行了关键词搜索,确定了238个符合条件的视频.
- 对视频特征,上传者个人资料,内容,态度和公众反应进行了比较分析.
- 使用全球质量评分 (GQS) 和修改的DISCERN (mDISCERN) 仪器评估视频质量和可靠性.
主要成果:
- TikTok视频显示了最高的参与度 (喜欢,分享) 和最大比例的医生上传者 (61.8%).
- 与个人用户 (34.6%) 相比,专业上传者的视频获得了明显更高的公众认可 (55.4%).
- TikTok视频获得了最高的GQS和mDISCERN分数,表明跨平台的优质和可靠性.
结论:
- 来自专业来源的视频显示了更高的参与度和信息可靠性,有效地促进了疫苗接种.
- 由于专业上传者的更多存在,TikTok成为具有更高质量,更可靠的HPV疫苗内容的平台.
- 这些发现是针对中国大陆短视频背景的具体发现,可能不适用于全球.
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