纪录片可以增加公众对美国植物性饮食的兴趣
Anna T Thomas1, Jessica E Hope2, Maya B Mathur2
1Department of Computer Science, Stanford University, Palo Alto, CA, USA. thomasat@stanford.edu.
Nature food
|September 19, 2025
概括
倡导植物性饮食的媒体显著提升了对植物性食品的在线搜索. 然而,这种增加的搜索兴趣并没有直接转化为实际的食物消费,突出了将意识转化为行动的差距.
科学领域:
- 环境科学 环境科学
- 营养科学 营养科学
- 媒体研究 媒体研究
背景情况:
- 越来越多的公众对可持续和植物性饮食的兴趣.
- 媒体,特别是纪录片对公众感知和行为的影响.
- 需要了解媒体曝光与饮食选择之间的联系.
研究的目的:
- 调查媒体宣传对植物性饮食意识的影响.
- 量化媒体搜索量与植物性食物搜索之间的关系.
- 评估媒体关注的增加是否与实际的饮食变化相关.
主要方法:
- 对流行电影和植物性食品术语的搜索量数据的分析.
- 统计建模以确定媒体搜索量解释的差异.
- 估计纪录片搜索对随后植物性食品搜索的影响.
主要成果:
- 热门电影的搜索量解释了植物性食物搜索中很大一部分差异.
- 对特定纪录片的搜索标准偏差的增加导致在一周内,植物性食物搜索增加了高达43%.
- 媒体搜索量与实际植物性食品消费量之间没有发现直接关联.
结论:
- 媒体宣传,特别是通过纪录片,可以有效地增加公众对植物性食品的兴趣和在线搜索.
- 将媒体驱动的意识转化为有形的饮食转变仍然是一个挑战.
- 调查结果可以通过有针对性的媒体宣传,为促进可持续饮食的策略提供信息.
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